What the guide covers
- Logo versions and usage.
- Core colours and supporting palette.
- Symbols and graphic resources.
- Examples for the website, videos and presentation slides.
Paracelsus Akademie
Freelance project
Paracelsus Akademie: Visual identity
A visual identity and brand guide for a Swiss academy, applied across its digital learning materials.
My contribution
I developed the brand guide, documented the visual elements and their use, and prepared examples for the website, videos and teaching slides with the wider team.
Context
Paracelsus Akademie is a Swiss academy offering in-person and online training in Heptopathy, a field of alternative medicine. It is part of Nondum Paracelsus GmbH, founded by Dr. Miguel Corty and Dr. Michaela Dane.
I developed the brand guide and graphic assets, refining the visual identity with the technical team. The guide documents logo use, colours, symbols and example applications. The website and training videos were part of the wider team’s work.
Brief
The academy needed a shared visual reference for its website, videos and teaching materials. I organised the identity into a practical guide that the technical team could use when implementing these different formats.
Visual system
Logo and colour palette
The identity combines the academy’s name with a medical symbol, orbital lines and seven distinct forms. The guide brings together the logo arrangements and a palette built around blue and cyan, with additional colours for the teaching content.
Symbols and graphic resources
The symbol set appears in colour and monochrome. Soft gradients, orbital lines and repeated forms provide reusable backgrounds for learning materials.
Applications
Using the identity across digital formats
The guide shows how the same elements can work across a website, video titles and teaching slides. These examples gave the technical team a reference for layout, colour and visual consistency.
Deliverables
A shared reference for the team
The final guide gathers the identity and its applications in one document. I used Adobe Illustrator, Photoshop and Figma to develop the visual material and prepare the handoff.